Veracity is Growing — and We’re Hiring! We're looking for an Influencer & Partnerships Manager (Hybrid - NYC) - a natural connector to grow our influencer and affiliate programs, drive exciting brand collaborations, and launch buzz-worthy events that get people talking.

We want bold thinkers, doers, and builders who are excited by the opportunity to grow alongside us and help shape the future of a high-impact brand.

About Veracity: Veracity optimizes energy and weight health by addressing the root cause: metabolic health. We are committed to offering natural, safe, and non-drug proven alternatives for safer, more sustainable and holistic care.

Our breakthrough product, Metabolism Ignite, is powered by a breakthrough blend of plant polyphenols that improve metabolism at the cellular level, delivering clinically proven weight loss, side effect free.. In a world saturated with GLP-1 drugs, Veracity is revolutionizing healthy weight management with doctor developed, plant-powered, Rx alternatives.

Description: Veracity is seeking a strategic, creative and experienced Influencer & Partnerships Manager to own and elevate our influencer marketing, affiliate programs, brand collaborations and related events. This role will also be responsible for content strategy, planning and execution across these initiatives.

Roles/ Responsibilities:

Influencer & UGC Content Strategy + Relationship Management

• Develop and execute Veracity’s influencer and UGC strategy, securing partnerships that drive brand awareness and conversions.
• Act as a personable and knowledgeable brand representative, building relationships and fostering community with influencers and creators.
• Conduct outreach to creators and other potential community members (expert community/ advisors), developing long-term relationships to produce compelling video and static content for social ads, organic social, and website.
• Create detailed content briefs that align with brand priorities and performance marketing needs.
• Incentivize creators to become affiliate partners, developing strategies to keep them engaged and excited about promoting their affiliate codes.

Ambassador + Affiliate Program Management

• Oversee and scale Veracity’s affiliate marketing programs, including:
• Transactional Affiliate Program (ShareASale): Recruit and manage affiliates, optimize commission structures, and track performance.
• Client + Creator Ambassador Program: Client + Creator Ambassador Program:
• Develop and grow a community of passionate customers and content creators who advocate for Veracity, offering exclusive perks, referral incentives, and content collaboration opportunities.
• Health Coach Affiliate Program: Expand and nurture our network of health coaches, providing them with education, content, and incentives to drive sales.
• Create and oversee campaign briefs specifically designed to leverage ambassador and affiliate networks, ensuring alignment with brand messaging and seasonal priorities.
• Develop performance-based incentives, perks, and engagement strategies to foster enthusiasm and encourage ongoing promotion.

Brand Partnerships & IRL Events

• Identify and develop strategic brand partnerships that align with Veracity’s mission and expand brand reach.
• Plan and execute co-branded campaigns and activations, including giveaways, content collaborations, and events.
• Lead IRL brand events (e.g influencer events, pop-ups, affiliate meet-ups, etc.) to build brand awareness, foster community, and serve as opportunities for content creation.

Experience/Qualifications:

• Experience: 2-3 years experience in influencer marketing, affiliate marketing, and brand
• partnerships. Proven success in managing paid influencer campaigns and optimizing
• UGC for performance marketing (prior Health & wellness industry experience is a plus)!
• Relationship Oriented: Excellent at building authentic relationships with partners all the
• way to our clients. Outgoing and personal with an understanding of how to build trust. Deep care and empathy for the human experience of investing in improving their health the right way.
• Creative Vision: Deep understanding of engaging, high-performing content. Skilled in crafting influencer and affiliate strategies that align with brand storytelling that connects with audiences and drives results across multiple social platforms.
• Data-Driven Approach: Skilled at analyzing campaign performance using relevant social media KPIs and iterating based on insights and trends.Experience with budget management and optimizing ROI from partnerships.
• Collaborative Mindset: Strong project management skills with the ability to juggle multiple campaigns. Experienced in contract negotiation and building long-term relationships with influencers and affiliates. Comfortable working with cross-functional teams and external partners to ensure content consistency and alignment with our brand.
• Industry Network: Established connections in the wellness, health, and lifestyle space. Hands-on experience managing affiliate program platforms, preferably with ShareASale or similar platforms.

Benefits: We offer a competitive salary in the $70,000 - $90,000 range. As well as a flexible work schedule, generous vacation policy, health insurance benefits and 401k in addition to complimentary and discounted products as well as the opportunity to be part of a growing, dynamic brand that values collaboration, innovation, and the impact of every team member.

Equal Opportunity Employer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.