About Veracity:

Veracity is the first doctor-developed, clinically proven metabolic health system designed to fix what’s actually wrong—not just patch symptoms. Supported by a team of 11 doctors and our Chief Science Officer with a PhD in cellular biology, previously the creator of Nutrafol, and backed by leading investors including Maveron, Melitas, L Catterton, and Silas Ventures, Veracity is built for modern life with a mission to help people restore the foundation of their health: their metabolism.

Our products are rooted in science, validated in the real world, and made with clean, bioavailable ingredients your body knows how to use. We make it simple for people to understand their biology, improve their energy, weight, mood, sleep, and feel like themselves again—without prescriptions, guesswork, or gimmicks.

About the Role:

We're looking for a Lifecycle Marketing & Ecommerce Manager to join our lean, high-impact team. You'll be hands-on supporting our retention marketing efforts, our Shopify Plus store, and help us optimize the customer experience through testing and data. Your key responsibilities will be improving site conversion rate, email & SMS business contribution, and AOV. This role reports to the Director of Retention & Ecommerce and is ideal for someone who's detail-oriented, analytically curious, and excited to grow with a fast-moving DTC brand.

What You'll Do:

CRM (Email + SMS) Optimization

• Support execution and maintenance of the email & SMS marketing calendar, including campaign setup, A/B testing, and segmentation
• Own briefing in email and SMS campaigns to our agency partners, ensuring creative and copy align with brand standards and campaign goals. Support execution of email & SMS campaigns and flow
• Assist with segmentation strategies to drive increased engagement across all client types and improve channel conversion across new and repeat clients
• Ensure all campaigns are on-brand, error-free, and delivered on time
• Assist in list growth strategy and execution, including pop-ups and lead generation pages

Ecommerce & CRO Optimization

• Manage daily Shopify Plus operations including product updates, promotional setup,and site merchandising
• Manage day-to-day project coordination with development and agency partners – writing briefs, tracking tickets, managing timelines, QA’ing builds, and ensuring launches go live smoothly
• Assist with on-site A/B testing using site testing platform - setting up tests, monitoring results, and documenting learnings
• Support loyalty program initiatives and experiments as the program evolves

Data & Reporting

• Own regular reporting for email & SMS marketing performance, sharing results on a regular cadence
• Assist with weekly, monthly, and ad-hoc retention, ecommerce, and customer insights reporting
• Track and report on key metrics like LTV, churn, CVR, and AOV

What We're Looking For

• 3-5 years of experience in email and retention marketing, ecommerce, or a related field
• Hands-on experience with email and SMS platforms such as Klaviyo, Attentive, or similar
• Strong working knowledge of Shopify
• Comfortable working in the weeds and owning day-to-day execution in a fast-moving startup environment.
• Comfortable working in Excel / Google Sheets and translating data into clear insights - not just reporting, but the “so what?”
• Highly detail-oriented, organized, and comfortable juggling multiple workstreams
• Clear communicator who enjoys working cross-functionally in a collaborative environment
• Resourceful, self-starter mindset with curiosity and a desire to continuously improve

Nice to haves:

• Experience working at a startup or lean DTC team
• Experience with A/B testing and CRO tools
• Exposure to subscription brands and tools like Stay.ai, Recharge, or Skio

Requirements: Hybrid, In-office 4 days a week (Tribeca office location)

Benefits:

• Competitive salary + performance bonus
• Health, dental, and vision coverage
• Employee discounts and professional training support
• A dynamic team passionate about impactful products and growth

Equal Opportunity Employer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.