About Veracity: Veracity is the first doctor-developed, clinically proven metabolic health system designed to fix what’s actually wrong—not just patch symptoms. Supported by a team of 11 doctors and our Chief Science Officer with a PhD in cellular biology, previously the creator of Nutrafol, and backed by leading investors including Maveron, Melitas, L Catterton, and Silas Ventures, Veracity is built for modern life with a mission to help people restore the foundation of their health: their metabolism. Our products are rooted in science, validated in the real world, and made with clean, bioavailable ingredients your body knows how to use. We make it simple for people to understand their biology, improve their energy, weight, mood, sleep, and feel like themselves again—without prescriptions, guesswork, or gimmicks. At Veracity, we’re building a new standard of modern health, and we’re looking for mission-driven, growth-minded teammates who are excited to scale a brand that’s redefining how people care for their bodies.

Description:

We are seeking a Senior Growth Marketing Manager with 3-5+ years of hands-on growth and performance marketing experience, especially on Paid Social and Search ads. You will own paid media strategy and execution across acquisition channels, drive data-driven experiments, and partner cross-functionally to acquire new customers, increase revenue and lifetime value. This role is ideal for someone who is highly analytical, obsessed with KPIs, and thrives in high-velocity DTC environments.

What You’ll Do

• Plan, execute, and optimize paid acquisition campaigns with a strong focus on Meta, TikTok, and Google to drive scalable growth.
• Own media strategy, audience strategy, bid strategy, creative testing, and budget allocation to improve CAC, ROAS, and LTV.
• Run high-velocity A/B tests and experiments across ads, creatives, landing pages, offers, and audiences.
• Analyze performance data to generate insights, identify opportunities, and iterate quickly on campaigns.
• Build creative testing roadmap and creative guidelines for ads
• Build and manage scalable reporting dashboards and growth KPIs (CAC, ROAS, CTR, conversion rate, etc.).
• Collaborate closely with Creative, Ecommerce, Product, and Retention to align on acquisition/retention strategies.
• Stay current on platform trends, algorithm updates, and competitive landscape to maintain edge in performance marketing.

Qualifications

Must-Have:

• 3–5+ years of hands-on growth/paid performance marketing experience in DTC or consumer brands
• Deep experience with Meta platform and Google Ads.
• Proven track record scaling paid acquisition channels with measurable results (improved CAC and ROAS).
• Strong math and analytical skills; proficient with analytics tools such as Google Analytics/Attribution tools, dashboards, Excel/Sheets.
• Ability to design and analyze experiments, apply learnings, and make data-driven decisions.
• Familiarity with landing page tools
• Excellent project management and communication skills.

Nice-to-Haves:

• Experience in other growth channels is a plus i.e. TikTok, YouTube, Axon, Snapchat, SEO/AEO, Amazon…etc
• Experience in health & wellness, nutrition, supplements, or functional beverage brands
• Experience with subscriptions model

Requirements:

• Hybrid, In-office 4 days a week (Tribeca office location)

Benefits:

• Competitive salary + performance bonus
• Health, dental, and vision coverage
• Employee discounts and professional training support
• A dynamic team passionate about impactful products and growth

Equal Opportunity Employer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.